Hextern Assistant
Hi, I'm Hextern's AI assistant. I can answer your questions about services, prices and timelines, or help you work out where to start.
Blog
Ideas, technology and digital strategy
Practical writing on the web, automation and artificial intelligence, to work out what can genuinely create value for a business.
Latest articles
Latest articles
Web experience
A website should not just look good: it should create an experience
Design, content, motion and interaction work when they guide the visitor towards something, not when their only purpose is to impress.
6 min
Automation
What is actually worth automating in a business
Not everything should become a workflow. The best automations remove repetitive tasks, connect tools and reduce manual work without creating new complexity.
6 min
Artificial intelligence
Where AI creates real value for a business, and where it does not
AI becomes useful when it is placed inside real processes, with clear data, tools and objectives. Not when it is added simply because it is AI.
6 min