Clinical skincare
The formula becomes the sales argument
White space, precision and readable evidence place actives, benefits and reviews beside the price, exactly where they help someone decide.
E-commerceConcept Lab
E-commerce for beauty and cosmetics
Beauty is bought through trust: formulas, results and reviews matter as much as photography. The store must make them credible and make repurchase obvious.
What it can include
Everything your beauty store needs online
Every project begins with the real needs of the business. These are some of the capabilities we can bring together.
- Catalogue and categories
- Needs and skin type
- Quiz and product advice
- Product pages and ingredients
- Routines and bundles
- Reviews and results
- Basket and checkout
- Subscriptions and repeat purchase
- Education and editorial
Visual directions
Find the visual language that feels like yours
Four ways to make the same product desirable: formula, colour, maison or ingredient origin. They reveal the promise your brand makes.
Original concepts, not templates.
Every direction is a Hextern concept created to demonstrate a possible style. It is neither delivered client work nor a theme for sale. Names, text, reviews and figures shown inside the images are fictional elements of the composition.
Make-up & colour
The right shade in two steps
An intense palette and gesture-led departments (face, lips and eyes) put available shades on each product card while a quiz replaces the counter trial.
Fragrance house
Choosing a scent without smelling it
A dark ground, gold and navigation by fragrance family use the discovery set to overcome the screen and turn sampling into a first purchase.
Botanical clean beauty
Origin, material, gesture
Sage green, natural light and prominent ingredients bring provenance, percentages and certifications into the purchase journey instead of hiding them on a values page.
Live concept
A complete site for this sector, ready to explore
Not just a direction: for this sector Hextern has built a full concept site. The brand is invented, the pages are real.
Orlo
A concept showing one possible digital direction for an e-commerce brand: an immersive experience that tells the story of materials and product care without ever pushing the purchase away.
concepts.hexternds.com/orlo
Open the site (Opens in a new tab)
Immersive experiences
When a website becomes an experience
Texture, ritual and personalised advice persuade in beauty, and photography struggles to convey them. These directions put them in motion while keeping the basket close.
A still image can only suggest what happens here.
These directions are built around motion and interaction. The composition shows the visual language; the behaviour is designed together. These too are original Hextern concepts.
Ingredient storytelling
From raw material to skin
Origin, ingredients, ritual and collection unfold as chapters while every routine step is already shoppable, building credibility by showing the journey.
Diagnosis & personalised routine
The store that advises before it sells
Skin analysis, goals and recommended formulas become the interface, leading to a basket with a tailored routine rather than a catalogue to filter.
Signature immersive
Brand and store become the same thing
Liquids, translucent material and depth are composed scene by scene at the highest level of art direction, while formula elements remain entrances to the catalogue.
The next step
Is there a direction that tells your products well?
You are not choosing a template. We begin with formulas, customer needs and repeat purchase, then build the store around that journey.
- Designed to measure
- No off-the-shelf template
- Your project, your property
