Editorial luxury
Desire comes before the product
Ivory tones, full-width campaign imagery and serif typography give the collection magazine-like space while keeping new arrivals one step from the product page.
E-commerceConcept Lab
E-commerce for fashion and lifestyle
A collection is bought the way it is seen. Campaign, product page and checkout must tell the same story: that is where a catalogue becomes a recognisable brand.
What it can include
Everything your online store needs
Every project begins with the real needs of the business. These are some of the capabilities we can bring together.
- Collections and categories
- Filters and search
- Lookbooks and editorials
- Product pages
- Variants and size guide
- Recommendations and cross-sell
- Wishlist and basket
- Checkout, shipping and returns
- Accounts and repeat purchase
Visual directions
Find the visual language that feels like yours
Four ways to sell the same collection: tone, catalogue rhythm and the balance between campaign and product all change. They help identify your brand’s language.
Original concepts, not templates.
Every direction is a Hextern concept created to demonstrate a possible style. It is neither delivered client work nor a theme for sale. Names, text, reviews and figures shown inside the images are fictional elements of the composition.
Contemporary product-first
The catalogue starts immediately
A split opening, department shortcuts and a dense grid put colours, sizes and availability before the story for essentials brands built on repeat purchase.
Leather goods & jewellery
The object kept for a lifetime
A dark ground, gold and material close-ups sell bags, leather goods and jewellery through construction detail, with departments and new arrivals close at hand.
Lifestyle boutique
Departments, looks and new pieces at a glance
Category merchandising, new-arrival carousels and an editorial journal create a complete store structure held together by a consistent brand image.
Live concept
A complete site for this sector, ready to explore
Not just a direction: for this sector Hextern has built a full concept site. The brand is invented, the pages are real.
Orlo
The store of a clothing brand designed as an immersive experience: you enter by pulling a curtain, discover the collection and its materials, and the bag is always within reach.
concepts.hexternds.com/orlo
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Immersive experiences
When a website becomes an experience
In fashion, desire begins before the product. These directions bring campaign, material and motion into the buying journey while keeping checkout at the centre.
A still image can only suggest what happens here.
These directions are built around motion and interaction. The composition shows the visual language; the behaviour is designed together. These too are original Hextern concepts.
Immersive campaign
A campaign you can wear
Chapters, transitions and a scroll-led index move the collection story into the basket through shop-the-look interactions without leaving the scene.
Interactive lookbook
A catalogue explored by turning it
Departments sit in a radial interface that rotates and approaches with the gesture, replacing the menu with exploration while every look remains shoppable.
Signature immersive
A digital flagship
Campaign, collection, product and purchase become one continuous experience at the highest level of art direction, with commerce always at its centre.
The next step
Is there a direction that speaks your brand’s language?
You are not choosing a template. We begin with the collection, catalogue size and how you want people to buy, then build the store around that journey.
- Designed to measure
- No off-the-shelf template
- Your project, your property
