Hair salon & editorial
The salon becomes a brand
Close-up photography, editorial type and warm tones on a dark ground present cuts, colour and treatments as authored work, with booking always within reach.
WebsitesConcept Lab
Websites for beauty and personal care
Hair salons, beauty studios, spas and care professionals: a site that communicates the standard of your work and turns interest into appointments.
What it can include
Everything your salon or studio needs online
Every project begins with the real needs of the business. These are some of the capabilities we can bring together.
- Service menu
- Online booking
- Work gallery
- Team and specialists
- Treatments
- Products
- Gift cards
- Reviews
- Contact and map
Visual directions
Find the visual language that feels like yours
Four different directions for the same kind of project, designed by Hextern. They help you identify what resonates; your site is then designed and developed from scratch.
Original concepts, not templates.
Every direction is a Hextern concept created to demonstrate a possible style. It is neither delivered client work nor a theme for sale. Names, text, reviews and figures shown inside the images are fictional elements of the composition.
Contemporary beauty studio
Contemporary beauty, a clear journey
Bright light, nude tones and an ordered structure give brows, lashes, facials and treatments their own space, with every section leading to a consultation.
Spa & rituals
Wellbeing begins with atmosphere
Low light, natural materials and a slow rhythm make the spa tangible before it is described, while rituals, packages and gift cards remain easy to find.
Wellness & natural care
A more natural presence
Green, terracotta and soft light for businesses centred on natural ingredients and rituals, telling the story of body care alongside method and products.
Live concept
A complete site for this sector, ready to explore
Not just a direction: for this sector Hextern has built a full concept site. The brand is invented, the pages are real.
Forma
A concept for businesses built on wellbeing and body care: a sharp, recognisable identity, with every page leading towards booking a consultation.
concepts.hexternds.com/forma
Open the site (Opens in a new tab)
Immersive experiences
When a website becomes an experience
A treatment is already an experience. Motion, storytelling and depth can make it perceptible online too. These remain websites, with a higher level of art direction.
A still image can only suggest what happens here.
These directions are built around motion and interaction. The composition shows the visual language; the behaviour is designed together. These too are original Hextern concepts.
Cinematic ritual
Care becomes a story
The treatment is revealed in chapters while the visitor scrolls: light, pace and transitions lead through the ritual instead of listing its steps.
Product & WebGL
The product enters digital space
Formulas and ingredients float in a scene that responds to movement, letting a skincare brand rotate, approach and explain the product instead of only photographing it.
Signature immersive
The experience is the brand
Light, material and motion composed scene by scene: the highest level of art direction for a site remembered as clearly as the treatment.
The next step
Found a direction you like?
You are not choosing a template. We start from what caught your attention and build an original experience around your business.
- Designed to measure
- No off-the-shelf template
- Your project, your property
