Performance & strength
The method is visible before the first workout
A decisive structure, bold type and programmes up front create a results-led direction for premium gyms, personal trainers and performance centres.
WebsitesConcept Lab
Websites for fitness and wellness
People choosing a gym or studio are choosing a method and the people behind it. The site must make both clear and make the first session effortless to book.
What it can include
Everything your gym or studio needs online
Every project begins with the real needs of the business. These are some of the capabilities we can bring together.
- Programmes and disciplines
- Class timetable
- Class booking
- Coaches and trainers
- Personal training
- Memberships
- First trial session
- Results and transformations
- Contact and locations
Visual directions
Find the visual language that feels like yours
Four languages for the same kind of project: performance, practice, energy and recovery. They help you see which feels like you; your site is then built to measure.
Original concepts, not templates.
Every direction is a Hextern concept created to demonstrate a possible style. It is neither delivered client work nor a theme for sale. Names, text, reviews and figures shown inside the images are fictional elements of the composition.
Pilates & yoga studio
A space you can breathe through the screen
Generous space, natural light and a slow rhythm create an elegant language for pilates and yoga studios, with the class timetable always easiest to use.
Functional & combat club
Intensity becomes identity
High contrast, close photography and visible schedules give functional training, boxing and combat communities a harder identity that drives a first trial.
Wellness & recovery club
Training is only half the work
Warm tones and a relaxed, sophisticated register for recovery, longevity, spa and body-and-mind programmes presented as one journey, not a price list.
Live concept
A complete site for this sector, ready to explore
Not just a direction: for this sector Hextern has built a full concept site. The brand is invented, the pages are real.
Forma
The site of a private personal training club: it presents coaches and programmes with a strong visual identity and leads the visitor to book a consultation.
concepts.hexternds.com/forma
Open the site (Opens in a new tab)
Immersive experiences
When a website becomes an experience
Movement is already the language of this sector. Rhythm, progression and depth make it perceptible online too. These remain websites, with a higher level of art direction.
A still image can only suggest what happens here.
These directions are built around motion and interaction. The composition shows the visual language; the behaviour is designed together. These too are original Hextern concepts.
Cinematic storytelling
The body in motion, chapter by chapter
The scroll follows a deliberate progression (preparation, effort, recovery, result), using images, copy and transitions to tell the method as a journey.
Data & interaction
When the numbers become the experience
Loads, progressions and metrics become a responsive interface, allowing data-led coaches to show their method while keeping complex information easy to read.
Signature immersive
A club you can feel before entering
Architecture, motion and depth merge scene by scene at the highest level of art direction, for clubs selling belonging rather than a membership plan.
The next step
Is there a direction that feels like your method?
You are not choosing a template. We begin with your disciplines, spaces, coaches and memberships, then build around how you really work.
- Designed to measure
- No off-the-shelf template
- Your project, your property
